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Onboarding MarTech · Team-Schulung

MarTech Tracking Intro

Introduction to Web Tracking, Tag Management and Privacy

Version 1.0 · March 2026 · Duration: ca. 30 minutes

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Knowledge Check

1. What is a Client ID used for?

Identifying a user across different devices Identifying a browser on a specific domain Encrypting user data

2. What is the main purpose of a Tag Management System?

Blocking all tracking Centralized, template-based management of tracking tags Replacing cookies entirely

3. What does Server-Side Tracking primarily help with?

Making websites faster Replacing Google Analytics Reducing dependency on 3rd party cookies and browser restrictions

Check Answers

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Training Completed!

Congratulations - you have successfully completed the MarTech Tracking training.

Certificate of Completion

MarTech Tracking Intro - Synatix

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